Google Announces New Discovery Ads, Gallery Ads & More

During Google Marketing Live 2019 on Monday, Google made some big announcements regarding new features for Google ads. One of the most talked about announcements involves new Discovery ads. You can now create Discovery ads to place within the Discover feed, which...

New Report: U.S. Ad Revenue Tops $100 Billion

A new report by the Interactive Advertising Bureau shows digital ad revenue at an all-time high. The report, released on May 7th, shows that ad revenue surpassed the $100 billion mark for the first time, hitting a landmark $107.5 billion in 2018. This growth signifies...

Snapchat Experiences 39% Year-Over-Year Increase in Revenue

After the decline in daily active users following their redesign in 2017, Snapchat seems to be bouncing back. In the first quarter of 2019, Snapchat reports reaching 190 million daily active users, a 2% increase over last quarter. Perhaps the most staggering statistic...

Facebook Launches New Cost Cap Bidding Strategy

Advertisers who use Facebook will soon have a third bidding option in addition to bid cap and target cost. The new cost cap bidding strategy will help advertisers maximize cost-efficiency and overall results. According to Facebook, “It is an average amount we try to...