by Mike Michelson | Jan 28, 2020
A new tool was recently added to Instagram Stories that could be useful for businesses looking to promote user-generated content. The new tool is available in “create” mode and provides users a quick and easy way to view, stylize and feature @mentions from other user...
by Mike Michelson | Jan 21, 2020
Last week, Google announcement that it will stop supporting third-party cookies over the next two years, rendering them obsolete in Chrome by 2022. The move is neither unprecedented nor unexpected, but nonetheless, has rocked the advertising world. Cookies are a key...
by Mike Michelson | Jan 14, 2020
Facebook quietly acquired startup company Packagd last year. Packagd focuses on video shopping and is now helping Facebook build shopping capabilities that would allow users to make purchases directly from live video broadcasts in the platform’s Marketplace...
by Mike Michelson | Jan 7, 2020
Personalization marketing is a strategy where companies deliver individualized content to consumers using data collection, analysis and automation technology. Recent advancements in these areas have enabled marketers to implement more effective real-time and extended...
by Mike Michelson | Dec 30, 2019
With 2020 right around the corner there has been a lot of talk about what the new year will bring. Every marketing expert seems to have their own prediction for what’s in store for the coming year. From voice search optimization and the rise and fall of influencers,...
by Mike Michelson | Dec 26, 2019
Earlier this month, LinkedIn published a simple, five-step checklist to help you achieve social media marketing success. LinkedIn used its “Live with Marketers” podcast series, dedicating an entire episode to the intricacies of winning the social media game, to...
