A new tool was recently added to Instagram Stories that could be useful for businesses looking to promote user-generated content. The new tool is available in “create” mode and provides users a quick and easy way to view, stylize and feature @mentions from other user accounts.
The tool features the total number of Story mentions for the account that are currently in other users’ public Stories. If any Stories are available an “@” symbol will be present that allows them to add another user’s mention to their own Story.
This new tool creates an easy way for businesses to track and share content like public shoutouts, client testimonials and more. Previously the only way to re-post a public Story from a mention was by using a direct message, but this new tool creates a dedicated place in “create” mode for sorting through mentions and reposting the content.
With helpful features and new capabilities like this new mentions tool, now may be a good time to begin exploring the marketing capabilities of Story content for any marketers who have yet to make use of the platform.
Source: Marketing Land
