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Boost Your Sales With These Summer Promotions

Boost Your Sales With These Summer Promotions

Warm air, a cool breeze and the promise of vacation make us crave the summer months. As more people venture outdoors and become busy sitting poolside, sales tend to slow for both retailers and service professionals. If you’re already feeling the summer slump, rest...

Getting Your Digital Marketing Ready for the Busy Season

Getting Your Digital Marketing Ready for the Busy Season

Temps are finally heading upwards and summer is right around the corner. For some businesses and service professionals—such as contractors—spring is the start of the year’s busy season. Now’s the perfect time to ensure your digital marketing is in tip-top shape, so...

Making the Most of Your Digital Marketing Agency

Making the Most of Your Digital Marketing Agency

Digital marketing is one of the best growth methods for businesses in all niches, but it’s time-consuming and requires specific industry know-how. That leads us to the all-important question: Is there a way to take advantage of digital marketing while focusing on your...

Google Data Studio: Your Guide to Simplified Reporting

Google Data Studio: Your Guide to Simplified Reporting

When it comes to marketing, there’s nothing more important than metrics to investigate the health of your paid advertising, SEO and more. Often, these reports are extremely detailed, making the data difficult to use. Using Google Data Studio, you can simplify your...

Introduction to Google Local Service Ads

Introduction to Google Local Service Ads

In 2018, Google launched a new paid advertising opportunity for local businesses: Local Service Ads. This new ad opportunity came in response to the growing number of local searches being performed by users and the subsequent actions taken by those users: 46% of all...

How to Choose Effective Keywords for SEO

How to Choose Effective Keywords for SEO

In their simplest form, keywords are those words and phrases that your customer enters into Google to find you online. They’re used to boost your SEO efforts, describing what your content and website are all about. As the basis of a successful SEO strategy, it can be...

Why Did Your Latest PPC Campaign Fail?

Why Did Your Latest PPC Campaign Fail?

Is the money you’re putting into your PPC campaign worth it? You might be asking yourself this question after feeling the fire of a recent failed PPC campaign. You also might be trying your best to understand why a seemingly sound campaign failed at all. If this is...

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