Industries We Serve
We believe that every company is unique. We also believe every industry is unique. And we are here to serve up unique marketing programs tied to each industry and each company. There are a few industries in particular that may benefit particularly well from the services we provide, especially due to our years of collective experience working in these industries. Read below for a sampling of those industries or email us or call us at 414-465-2285 to learn more.
Home Service & Repair
Businesses that fall within this category are unique in that the services required are typically in a “must-have” category. For instance, we have generally held a high success rate with HVAC companies that deliver services that have more of an inflexible demand. Think about it: If your furnace breaks or your A/C stops running, you generally need to get those appliances fixed—and fast!
It used to be that these business held strong advertising positions in phone books and relied more heavily on direct mail pieces. While such tactics may still prove effective, these companies have had more success advertising online in recent years. Simply put, it’s just faster, easier and more cost-effective to advertise online. And online is where most customers are looking these days. Businesses in this category have had great success with our pay-per-click, search engine optimization, and local advertising services that allow for a more narrowed keyword targeted and quick-to-market approach.
Similar business types to HVAC include garage door repair, electrical repair, and handyman type services. These, too, are often needed under direr circumstances. There is usually a time factor involved where consumers need to act quickly. A little less elastic, but still following a similar path with an improving economy, is home remodeling. The need for home remodeling has held strong demand as consumers continue to improve their existing homes rather than buying new.
Consumer & Physical Goods With Ecommerce
While brick-and-mortar stores still play a large role in today’s world for many brands, it is becoming ever more important to have an ecommerce store. Having a basic website is no longer good enough—customers today have an expectation of being able to purchase directly from your site. Such an offering usually results in better margin rates while lowering your cost of goods sold.
We have experience working with brands that already have established ecommerce functionality, as well as those that have none at all. If you are established, we can conduct a thorough review of your shopping experience, including messaging, product pages, and checkout flow to ensure each step is optimized to convert customers. If we find room for improvement, we will suggest our site optimization services. Once implemented, we will track and measure the lift from our work and revise as needed.
If your shopping experience is optimized well, we can shift our attentions toward customer acquisition and retention activities. These may include paid advertising channels such as pay-per-click, display advertising, affiliate advertising, email, and social media advertising in Facebook, Twitter and LinkedIn. These services are provided and measured in accordance with budgetary and ROI constraints.
Professional services are usually on a must-have basis. Attorneys, accountants, financial advisors, doctors and realtors, among others professionals, are always in demand with little to no fluctuation. As such, ensuring a proper web presence and brand identity is generally the first step we take with these individuals and their businesses. Often we find that professionals have old, antiquated websites and are engaging in little-to-no customer acquisition or retention activities.
We have found that professionals benefit first from our branding services, followed by our website development capabilities. Once the online experience is created, we typically move on to local marketing activities with pay-per-click and social media being two of the more effective means to generate new customers and increase brand awareness within their local communities.
The list of industries and the business types within them are extensive. We have provided a standard list below of several that we have helped in the past or of which we have in-depth knowledge. Your first key takeaway is that experience in these industries is not enough. The second takeaway? You are unique—you should be treated as such. We refuse to give you a plan that comes out of the proverbial box!
Proudly Helping Companies in These Industries:
- Automotive sales & repair
- Software sales
- Restaurant/bar sales
- Sports & recreation
- And many more….
Request Your Free Marketing Analysis
Taking the next step, changing vendors, or just starting to expand your marketing activities can be a daunting task. Where do you start? Who can you trust? What should my budget be? These are among the most common questions that we see people asking when looking to make a change. Let us alleviate your concerns and help get you started—at no cost to you!.
We will conduct an introductory meeting with you to get to know you and review your current marketing efforts. From those meetings, we will prepare an analysis that helps identify your strengths, weaknesses and the opportunities that lie ahead with a vendor of your choosing. If you choose to work with us, great! In the end, we want you to be successful and find a partner who can help you today as well as several years down the road. Learn more…