Businesses that fall within this category are unique in that the services required are typically in a “must-have” category. For instance, we have generally held a high success rate with HVAC companies that deliver services that have more of an inflexible demand. Think about it: If your furnace breaks or your A/C stops running, you generally need to get those appliances fixed—and fast!

It used to be that these business held strong advertising positions in phone books and relied more heavily on direct mail pieces. While such tactics may still prove effective, these companies have had more success advertising online in recent years. Simply put, it’s just faster, easier and more cost-effective to advertise online. And online is where most customers are looking these days. Businesses in this category have had great success with our pay-per-click, search engine optimization, and local advertising services that allow for a more narrowed keyword targeted and quick-to-market approach.

Similar business types to HVAC include garage door repair, electrical repair, and handyman type services. These, too, are often needed under direr circumstances. There is usually a time factor involved where consumers need to act quickly. A little less elastic, but still following a similar path with an improving economy, is home remodeling. The need for home remodeling has held strong demand as consumers continue to improve their existing homes rather than buying new.

Professional services are usually on a must-have basis. Attorneys, accountants, financial advisors, doctors and realtors, among others professionals, are always in demand with little to no fluctuation. As such, ensuring a proper web presence and brand identity is generally the first step we take with these individuals and their businesses. Often we find that professionals have old, antiquated websites and are engaging in little-to-no customer acquisition or retention activities.

We have found that professionals benefit first from our branding services, followed by our website development capabilities. Once the online experience is created, we typically move on to local marketing activities with pay-per-click and social media being two of the more effective means to generate new customers and increase brand awareness within their local communities.