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Introduction to Google Local Service Ads
In 2018, Google launched a new paid advertising opportunity for local businesses: Local Service Ads. This new ad opportunity came in response to the growing number of local searches being performed by users and the subsequent actions taken by those users: 46% of all...
How to Choose Effective Keywords for SEO
In their simplest form, keywords are those words and phrases that your customer enters into Google to find you online. They’re used to boost your SEO efforts, describing what your content and website are all about. As the basis of a successful SEO strategy, it can be...
Why Did Your Latest PPC Campaign Fail?
Is the money you’re putting into your PPC campaign worth it? You might be asking yourself this question after feeling the fire of a recent failed PPC campaign. You also might be trying your best to understand why a seemingly sound campaign failed at all. If this is...
Social Media Trends for 2019
With each passing day, social media continues to grow in leaps and bounds. The face of social media marketing must adapt, leaving businesses in a constant state of upgrade. With a new social media user every 15 seconds, what is your brand doing to grab their...
SEO on a Budget: Simple Tips to Boost Your SEO
SEO or search engine optimization is absolutely critical for your online presence. For your website to be found in search engines, SEO can’t be ignored. True SEO is an undertaking that requires time and often cash to make it work. However, at times, cash and time are...
3 Elements of Your Social Media Strategy You’re Probably Forgetting
Everyone who’s anyone with a business understands the importance of social media. After all, with 3.196 billion global social media users in 2018, a business simply doesn’t exist without some form of social. However, even the best content can’t perform as it truly...
How to Tell If Your SEO Strategy Is Working
Search engine optimization (SEO) is a surefire way to increase your online presence, reputation and traffic. But SEO is a Pandora’s box of uncertainty, especially when it comes to understanding your results. You may find yourself asking these questions all too often:...
PPC for Beginners: 6 Tips to Get You Started
PPC or pay-per-click advertising is an extremely useful form of internet marketing. In fact, PPC ads can boost brand awareness by a whopping 80%. For businesses looking to drive some serious revenue through their website, a proper PPC campaign is a must. As a...
How to Create Fresh Social Media Content Fast
Many businesses and brands are discovering just how much social media can do for their reach. In fact, there are now 3.196 billion people using social media, up 13% from last year alone. Eleven new people start using social media every second, which is about 1 million...
SEO Tactics You Need to Stop Using Today
Search engine optimization is a hot-button topic that generates a lot of noise. Everywhere you look online, businesses and individuals are sharing their favorite SEO tactics and why you should use them yourself. Unfortunately, some of the information is noise that...
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Boost Your Sales With These Summer Promotions
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