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PPC for Beginners: 6 Tips to Get You Started
PPC or pay-per-click advertising is an extremely useful form of internet marketing. In fact, PPC ads can boost brand awareness by a whopping 80%. For businesses looking to drive some serious revenue through their website, a proper PPC campaign is a must. As a...
How to Create Fresh Social Media Content Fast
Many businesses and brands are discovering just how much social media can do for their reach. In fact, there are now 3.196 billion people using social media, up 13% from last year alone. Eleven new people start using social media every second, which is about 1 million...
SEO Tactics You Need to Stop Using Today
Search engine optimization is a hot-button topic that generates a lot of noise. Everywhere you look online, businesses and individuals are sharing their favorite SEO tactics and why you should use them yourself. Unfortunately, some of the information is noise that...
How to Power Up Your Social Media Engagement
There’s no doubt that the future is social. This year, there’s a total of 3.196 billion global active social media users. And as new tools and platforms hop into the space, this number will only grow. Your marketing strategy now depends on social media to keep your...
The Easy Formula for Writing PPC Ads That Convert
No matter what platform you choose, the words you use in your ads are critical to the success of your campaigns. Ads are quick and you only have a few words to state your case before your reader moves on. How do you take advantage of the small real estate in the best...
The Importance of Dense Content for Your SEO
When it comes to content if one thing is important for your SEO it’s this: quality over quantity. Google has moved away from old-school SEO tactics; their new updates continuously focus on the importance of high-quality content. Mix in a short attention span when it...
Making Sense of Instagram’s Latest Updates
Instagram is one of the most rapidly growing social media platforms, in part due to Facebook’s perpetual data privacy issues and in part to the perpetually expanding allure of visual content. In June of this year, Instagram hit the coveted one billion monthly user...
How to Use SEO to Optimize Your Website for Your Brand
What makes a brand, a brand? You. Your brand is a unique and individualized tool that is the backbone of your business. And it’s personal. To fully optimize your website for your brand, you must use personal search engine optimization. Personal SEO has a lot to do...
PPC Strategy 101: The Importance of Targeting the Right Audience
When you think about your overarching marketing strategy and optimizing your PPC campaigns, keywords are all the buzz. But what if we told you that keywords should not be your only focus? In truth, your PPC campaign relies on a targeted audience strategy for the...
Recent Changes in Search for Ads & Their Effect on Your PPC Campaigns
Known for changing their search algorithms, Google, Bing and other search engines update 500-to-600 times each year. Often these changes are subtle, without much cause for change involving PPC campaigns. But, recently, some these changes have been quite large and call...
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Taking the next step, changing vendors, or just starting to expand your marketing activities can be a daunting task. Where do you start? Who can you trust? What should my budget be? These are among the most common questions that we see people asking when looking to make a change. Let us alleviate your concerns and help get you started—at no cost to you!.
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