Blog
The Switch to Mobile-First Indexing—What It Means for Every Business
After a year and a half of testing, Google announced this past March that they will begin the process of migrating sites to mobile-first indexing. Sites that follow best practices for mobile-first will be notified of the migration via Search Console. What does this...
Top Website Design Trends for 2018
What is best when it comes to website design is constantly changing. Because of this, online marketers need to make sure that their website reflects current best practices. This is not a one-time exercise; the understanding of what works best and what appeals to site...
Developments in Machine Learning and AI in Web Marketing
A previous blog post introduced RankBrain, Google’s machine learning artificial intelligence (AI) system that processes search results. Where does RankBrain fit in the larger universe of artificial intelligence? To answer this question, we need a few definitions...
Advanced Email List Segmentation Delivers Better Results
Marketers know that focusing on a specific segment of an email list with targeted messages can improve open and click-through rates. But, which segments should you target? How do you define your segments for greatest impact? The bottom line: You will see the best...
9 Tips for Marketing to Generation Z on Social Media
Marketing to young people—those born after 1992—represents a big challenge. As a group, these potential consumers have never lived in an era without the Internet and social media. Known as Generation Z, this demographic is now entering the workforce and will soon have...
Google RankBrain: What It Is & How It Affects SEO & Search Results
RankBrain is part of the Google Hummingbird algorithm that uses artificial intelligence (AI) to change words into mathematical formulas that can be understood by computers. Google uses it to sort search results. It also functions somewhat like a ranking signal,...
The Impact of Voice Search & Visual Search on PPC Campaigns
It’s becoming the norm for people to talk to their phones—at home, at work, on the bus, in the mall and elsewhere around town. These folks aren’t having a conversation with anyone; they’re using voice search to obtain information or issue a command. Some surveys show...
6 Tips for Building Brand Loyalty & Creating Lifetime Customers
Long-term, repeat customers are the lifeblood of successful businesses. It also costs a business much less to keep existing customers than to attain new ones. As the saying goes, it costs about five times as much to attract a new customer as it does to retain an...
Top Tips to Increase the ROI of Your PPC Campaigns
There are two ways to make your internet marketing budget: reduce costs or increase revenue. To generate a mouth-watering return on your pay-per-click investment, you need to do both. The 6 Areas You Need to Address for High PPC ROI Here are some big and small things...
How to Optimize Photos for Greater SEO Impact
Most people understand by now that it is incredibly important to use images on your business website: Images visually tell your brand’s story. Our brains process images at a speed much faster than text. Images break up text to keep visitors engaged. Images also...
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