Search engine optimization, or SEO, is a marketing strategy aimed at improving where your website ranks in search engine results. With today’s consumers relying on search engines for basically everything from the current temperature outside to business marketing solutions, SEO has become an essential part of any effective marketing strategy.
Why You Need to Optimize your Website for Search Engines
Regardless of what kind of business you have, your target audience is looking online to find it. And if you want them to find your website instead of your competitor’s, you need search engine optimization. Here’s a breakdown of all the things SEO can do for you and why you need it.
It is Cost Effective
Whether you learn the basics yourself or seek help from an SEO specialist, it’s relatively simple to implement, especially considering all the great tools and plugins that exist. That means it tends to be a very cost-effective strategy. After all, the clicks are free. You’re only paying for the development and promotion – not ad space, which means it’s not nearly as expensive as pay-per-click.
It Gets the Clicks
About 94% of all search traffic goes to organic results over paid ads.
It Improves the User Experience
You and Google actually have the same goal. You are both trying to provide useful information. So, when you optimize your site for search engines, you’re creating a better experience for the user as well by providing compelling, unique content they love to read and can’t find anywhere else.
It Leads to More Traffic
The purpose of the search engine is to deliver the best possible search results for any given query. SEO is our way of helping Google understand what your site is about, so it can include your website in the right results. The better and more accurate the information you give the search engines, the higher your site will rank, which in the end will lead to more clicks.
It Increases Conversions
Just like Google, you want to give your audience exactly what it wants. That means your SEO and conversion strategy go hand in hand. You need to provide compelling, unique content that also guides the user toward a specific goal, say making a purchase or calling a number. If you can do that, not only will you provide search engines with a clearer understanding of your site’s content, but you will also provide your audience with a truly useful experience that will lead to more conversions.
It Can Put You Ahead of the Competition
Quite literally, good SEO can put your website ahead of your competitors in the search results. And as you move up, you’ll get a bigger share of the clicks.
It is Measurable
With traditional marketing methods, you are often left to rely on correlations to determine effectiveness of a campaign, but with SEO virtually all aspects can be measured. There are tools like Google Analytics that make it possible to track and monitor your site’s traffic, referral sources, conversions and more. There are other tools that can track the specific ranking of each page on your website for certain keywords, making it very easy to see what’s working and what isn’t.
Be Found With SEO
Even if your site was optimized once upon a time, it’s a good idea to update it from time to time to make sure your existing strategy is still working. Industry standards change as well as consumer behaviors, so it’s important to make sure your SEO strategy is keeping up with the latest trends. For help implementing or updating your SEO strategy, contact Legit Click Media.