Many people think of SEO and conversions as being separate pieces of their marketing strategy, but the truth is they go hand in hand. A website with good SEO will attract more traffic, ultimately leading to more opportunities for conversions. And a website with a good conversion rate is naturally going to have a lower bounce rate and more time spent on pages, which can lead to better search engine rankings.
When you think of SEO as a tool for increased conversions and increased conversions as part of your SEO strategy, you’ll create a more effective and productive website at minimal cost. Here’s how it works.
Your Organic Traffic will Increase
SEO is one of the best and most effective ways to grow organic traffic to your site. It takes time, persistence, and a lot of effort, but is well worth it when you consider the following facts:
- 57% of B2B marketers say SEO has the biggest impact on lead generation
- On average, organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads
- The highest spenders are more likely to turn to organic search for information
- Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online
You Can Capitalize on Existing Traffic
When people come to your website, you don’t want them to quickly scroll through it and leave. You want them to buy something, sign up for some or come back for more. Optimizing your site for conversions requires understanding the user experience. What do they do on your site? Why do they come here? How do they navigate it? Do they click on your calls to actions? Once you know what your target audience is after, you can optimize your site for it and improve the conversion rate of your existing organic traffic.
Your Website will Work for You
It doesn’t matter how beautiful your website is if it doesn’t convert. You need a website that actually works and turns visitors into customers. In order to do that, you need know your audience and give them what they want. If you can do that, the people who visit your site will quickly find what then need and appreciate your company for providing it, creating brand loyalty. But without traffic, you can’t have conversions, which is precisely why you need to tag team your conversion strategy with SEO. You need both in order to have a website that gets found and gets sales.
Turn More Clicks into Sales with SEO
It’s all about meeting your audience’s expectations and helping them find exactly what it is that they want. For information on the SEO services we provide or for a free marketing analysis contact Legit Click Media online.