With 2020 right around the corner there has been a lot of talk about what the new year will bring. Every marketing expert seems to have their own prediction for what’s in store for the coming year. From voice search optimization and the rise and fall of influencers, it can be a little overwhelming and intimidating, especially for small businesses. Constant Contact’s Chief Marketing Officer John Orlando cut through all the clutter and wrote an article for MarTech Advisory with just three marketing strategies small businesses should focus on in 2020. Here they are.
Shoppable Landing Pages
Over 75% of US consumers shopping online and as many as 46% of US small businesses are still without websites.
Smart phones and social media have made creating engaging video content easier than ever. Orlando suggests including your brand logo and core message in the first three seconds to maximize brand expsore for those scrolling through their feeds.
Personalization and Hyper-Personalization
It’s time to get savvy with your email lists. According to the DMA, segmented and targeted emails generate 58% of all email revenue for email marketers using those features.
This is a great starting place for small businesses to boost customer engagement, raise brand visibility and encourage more online sales. For more helpful hits, read the full article here and contact your digital marketing agency for help coming up with and implementing your 2020 marketing strategy.
Source: MarTech Advisor