Twitter Scores a Deal with NBC to Push Live Coverage of 2020 Olympics

Twitter is a fast-paced social media platform that is perfect for getting real-time news. Their efforts to become the main platform for news coverage hasn’t quite reached their intended goal, but that could soon change for them.

Twitter has signed a deal with NBC to be able to push certain highlights throughout the 2020 Olympic Games. Having exclusive rights to certain game highlights will encourage users to look to Twitter for those updates, bringing in several more users.

What does this mean for marketing? With Twitter’s attempts to get more users, that means more users available for social media marketing campaigns. This is definitely something that you want to keep an eye on if you are currently or plan to user Twitter for you digital marketing efforts.

Partner with a digital marketing agency to get your Twitter campaign started. You will want to have your campaign in place before the 2020 Olympic Games begin.