You may be familiar with Instagram stories, which is a series of still images that play through telling a ‘story’. Facebook has integrated stories into their platform as well. In an attempt to get more users engaging with the story feature, Facebook has added the option to have a ‘story slideshow’ for IOS users. The slideshow feature is meant to be an easier platform than adding each image one-by-one and is targeting users who are not familiar with the story format.
What does this mean for marketing? With an easier way to create stories, marketers can create stories quickly and more efficiently. Stories have quickly become a favorite platform for users, and it is predicted that this format will soon take over the traditional feed. This means marketers need to get in front of the change and start moving to posting on the story format versus the feed posts.
If you would like to learn more about how you can start merging your social media marketing campaign to a new level, contact you digital marketing agency today.