New Earnings Report Shows Decline in Snapchat Users

Snapchat recently announced they discovered a decline in platform users during their Quarter 2 report. In the last quarter, the company, Snap, Inc., has dropped from 191 million daily activities to 188 million. Other social media platforms such as Facebook and Twitter...

Advertisers Spending More Ad Dollars on Instagram & YouTube

New quarterly and year-over-year financial reports are out, and they’re showing massive moves by advertisers regarding where they are spending their paid social dollars now. Once the main go-to for social media advertising, Facebook has ceded first place in ad spend...

Google Announces New Machine Learning Initiatives

This past Tuesday, during the Google Marketing Live keynote, Google announced several new initiatives powered by machine learning and automation. Google is planning on taking their advertising to new heights using this technology over the next year. Google Ads, the...

Facebook Rolls Out Stories Archive

In May, Facebook introduced a new addition to the Stories capabilities in the form of an archive for past story posts. This week, Facebook is at it again, having rolled out the addition to even more users, pushing for company-wide adoption. For brands and businesses...