Industry News & Updates from Legit Click Media
A recent study conducted by BrightLocal found that 74% of businesses have at least one Google review. The study looked at over 93,0000 business reviews in Google and analyzed their star ratings, their ratings in Google local and more. The
LinkedIn has announced a new integration with Google Campaign Manager that will enable marketers to compare and manage their LinkedIn ad performance in comparison to other ads in one dashboard. LinkedIn states, “It not only allows you to see LinkedIn
Last week, Google Plus—Google’s social network project—was shut down for good. Google Plus (Google+) began with promise and saw rapid success at the beginning of its use. However, over time, the social networking platform went from 500 million active users
Although it’s no secret that Amazon is number one for online shopping within the U.S., a new survey shows that Amazon is the preferred holiday shopping destination by more than 3-to-1. This survey, conducted by Survata, found that 80.1% of
eMarketer’s new forecast is an exciting one, showing that online video makes up 25% of all U.S. digital advertising. The report also shows that ad spending in the U.S. will reach $27.8 billion this year. For Twitter and Snapchat, video
As most publishers know, on Twitter they could only display ads in their videos to individuals in their home countries. Thanks to the latest Twitter update, however, publishers will be able to monetize their video content globally, taking their message
New research conducted by New York City-based business-intelligence firm Advertiser Perceptions suggests that content marketing’s momentum remains strong and growing. A third of custom-content marketers increased their spending this year compared to last year, while 53% are spending the same
Amazon and eMarketer have announced that Amazon is set to bring in $4.61 billion in from digital advertising this year. Although this is only 4.1% of total US digital ad spend, Amazon has now surpassed Oath and Microsoft in the
For advertisers on Google, attracting new customers just become even easier than before. This week, Google announced two new ad formats for retail and brand advertisers ahead of the holiday season. These formats will deliver unique shopping experiences on third-party
Twitter is now experimenting with a new set of variations for tweet interactions and they are asking for feedback on their new mock-ups. The mock-ups are just that: mock-ups preparing for finalization. Twitter is testing a couple different options right
