eMarketer’s new forecast is an exciting one, showing that online video makes up 25% of all U.S. digital advertising. The report also shows that ad spending in the U.S. will reach $27.8 billion this year. For Twitter and Snapchat, video will end up representing more than half of their ad revenues. And for Facebook, the total ad revenue for video will be 30%.
According to the forecast, Facebook will see an ad spend of $6.81 billion, followed by YouTube, who will see an ad spend of $3.36 billion. Currently, Facebook controls nearly 90% of video ad spending on social media sites within the U.S. This number will continue to grow. In fact, according to eMarketer, Facebook video ad revenue will enjoy “double-digit growth through 2020.”
What’s the importance of this forecast for digital marketers? Video is still the preferred ad medium and it will only continue to grow. Digital video ads will reflect the shift away from traditional TV as younger audiences spend more time on their mobile devices.
Source: Marketing Land