Industry News & Updates from Legit Click Media
Instagram rolled out photo and video replies within its Stories feature. The goal with this update? According to Instagram, it’s to “be even more fun and playful when you respond to friends.” To reply by video or photo, Instagram provides
Facebook is slowly rolling out several new-and-improved metrics for advertisers, with an aim to provide more accurate, useful information. The new metrics include: Landing page views: This metric will now let advertisers know how many people actually loaded the advertiser’s
Google announced this week that it is rolling out its Google Posts feature to all Google My Business users. With Google Posts, business owners can now promote targeted content that will show up in local search results. Google believes this
As of late, advertisers have been questioning advertising on Facebook due to its complete lack of transparency as to where those ads run. For instance, simply because you buy an ad on Facebook does not mean it will appear on
Emma, a digital marketing platform focused on creating results-driven email campaigns, released its 2017 Email Marketing Industry Report this week. The emphasis of this report was to determine what makes modern marketers tick, what challenges they face, and how they
For the second year in a row, GetResponse published its Email Marketing & Beyond: Global Industry Benchmarks report. The 2017 report included data gathered in partnership with the Content Marketing Institute, Holistic Email Marketing and Smart Insights. Key insights from
Google announced the beta launch of Google Attribution this week in advance of its annual event, Google Marketing Next. This tool is free to all, which Google states will help marketers “measure the impact of their marketing across devices and
Businesses with Pinterest accounts gained greater insight into total engagements with their pins today as Pinterest rolls out its latest update. According to Pinterest’s blog, Pinterest for Business profiles will now have access to metrics for each specific pin, including
DemandWave released this week its sixth annual State of Digital Marketing Report. This report specifically highlights B2B digital marketing issues and trends. The following trends are worth paying attention to based on this survey of more than 200 B2B marketing
Come June, Snapchat will roll out a self-service ad-buying tool called Snapchat Ad Manager. This tool, currently being tested by more than 20 brands, will be available to businesses in nearly 30 countries next month. Snapchat joins the ream of
