Google announced this week that it is rolling out its Google Posts feature to all Google My Business users. With Google Posts, business owners can now promote targeted content that will show up in local search results.
Google believes this rollout will bring needed information to local search users:
Seventy percent of people look at multiple businesses before making a final choice. With Posts, you can share timely, relevant updates right on Google Search and Maps to help your business stand out to potential customers. And by including custom calls-to-action directly on your business listing, you can choose how to connect with your customers.
Google Posts, originally released for political candidates during the 2016 election cycle, are posts that appear directly in your local business listing. According to Google, this is an ideal place to post daily specials, current promotions, top products and upcoming events.
To learn how to begin using Google Posts for your business listing, check out this helpful guide from Google.