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Snapchat Joins the Ad Race With Self-Service Platform

Come June, Snapchat will roll out a self-service ad-buying tool called Snapchat Ad Manager. This tool, currently being tested by more than 20 brands, will be available to businesses in nearly 30 countries next month.

Snapchat joins the ream of social networks that provide for self-service digital ads, including Facebook, Twitter and LinkedIn. Like other networks, businesses will be able to segment by audience and choose from multiple actions that a user could take when interacting with an ad. Businesses will have access to their Snapchat Mobile Dashboards, which will enable them to track their campaigns and analyze their effectiveness.

To make this ad opportunity more accessible to businesses, Snapchat will also make available a Business Manager. This will allow a business owner to manage multiple user roles and permissions to enable teams to work together within the same ad account.

Read more about Snapchat’s new self-service tool on Marketing Land.