Businesses with Pinterest accounts gained greater insight into total engagements with their pins today as Pinterest rolls out its latest update. According to Pinterest’s blog, Pinterest for Business profiles will now have access to metrics for each specific pin, including the number of appearances, closeups, clicks and saves.
Pin-specific appearances are a major focus of this update. According to Pinterest:
The longer your Pin is on Pinterest the more impressions and engagements you’ll get. With these stats, you’ll get a better sense of how your numbers stack up over time so you can evaluate the true effectiveness of your content.
Read more about the update on Social Media Today.