Industry News & Updates from Legit Click Media
User experience (UX) is a hot button topic for every business. Internet users are now buying groceries online, using chatbot apps to gain immediate access to customer service representatives, and even following their favorite brands step-by-step via social media. It’s
Messaging platforms have opened a whole world of possibilities for businesses to connect, engage, and communicate with their customers. However, with so many to choose from, picking the right platform for your business can be tricky. Pick the Messaging Platform
After a year and a half of testing, Google announced this past March that they will begin the process of migrating sites to mobile-first indexing. Sites that follow best practices for mobile-first will be notified of the migration via Search
What is best when it comes to website design is constantly changing. Because of this, online marketers need to make sure that their website reflects current best practices. This is not a one-time exercise; the understanding of what works best
A previous blog post introduced RankBrain, Google’s machine learning artificial intelligence (AI) system that processes search results. Where does RankBrain fit in the larger universe of artificial intelligence? To answer this question, we need a few definitions first: Artificial intelligence
Marketers know that focusing on a specific segment of an email list with targeted messages can improve open and click-through rates. But, which segments should you target? How do you define your segments for greatest impact? The bottom line: You
Marketing to young people—those born after 1992—represents a big challenge. As a group, these potential consumers have never lived in an era without the Internet and social media. Known as Generation Z, this demographic is now entering the workforce and
RankBrain is part of the Google Hummingbird algorithm that uses artificial intelligence (AI) to change words into mathematical formulas that can be understood by computers. Google uses it to sort search results. It also functions somewhat like a ranking signal,
It’s becoming the norm for people to talk to their phones—at home, at work, on the bus, in the mall and elsewhere around town. These folks aren’t having a conversation with anyone; they’re using voice search to obtain information or
Long-term, repeat customers are the lifeblood of successful businesses. It also costs a business much less to keep existing customers than to attain new ones. As the saying goes, it costs about five times as much to attract a new
