When it comes to content if one thing is important for your SEO it’s this: quality over quantity. Google has moved away from old-school SEO tactics; their new updates continuously focus on the importance of high-quality content. Mix in a short attention span when it comes to website visitors actually reading that content and you have a conundrum. Fortunately, this problem is easy to solve by producing high-quality, dense content for your website’s SEO.
What Is Dense Content?
Engaging content is dense. What does that mean? It means that you have as much information as possible in the smallest amount of content as possible. Dense content combines long-form content into a smaller package that is quicker to absorb. Too much content makes it more difficult for search engines to crawl. But, not enough content adds no value. Dense content is the best of both worlds.
The Impact of Dense Content on SEO
Your site’s SEO—or search engine optimization—success depends on how well your content is written for the user. To get the traffic, shares and links that you require, your audience MUST find value in your content. Otherwise, they stop showing up.
Google’s basic SEO principles communicate that SEO tricks simply don’t work. Instead, they state,
“Think about what makes your website unique, valuable or engaging. Make your website stand out from others in your field.”
Simple Ways to Create Dense Content
So, how do you create dense content? If you are already creating high-quality content for your audience, you might be closer than you think. Let’s go over a few tips and tricks to creating density you can use for new or repurposed content.
- Space it out: When writing content, add plenty of bullet points, short paragraphs and You want to use that white space to your advantage by providing your audience a break once in a while.
- Don’t ramble: Rambling turns into fluff which damages your content. Keep it short, sweet and to the point.
- Edit, edit, edit: Everything can be trimmed to an extent. Edit your content well to cut down on the excess and fluff. Plus, grammar mistakes are unprofessional and hurt your credibility.
- Remember mobile devices: A lot of your readers will be on a mobile device when they find your content. Be mindful of this and format accordingly.
- Quality over quantity: If the same idea can be said in a shorter way, do it. The audience wants your know-how, not your word count. Focus on quality first in all content.
Want More Help Understanding Dense Content & Effective Website SEO?
The content on your website, social media or blog will affect your site’s SEO in a big way. Make sure your content works for you, not against you by reaching out to Legit Click Media today. Give us a call at 414-465-2285 or contact us online today.