Industry News & Updates from Legit Click Media
Facebook has rolled out more creative tools for building ads using mobile phones via the Ads Manager application. These tools are making it even easier for advertisers to create ads on the go. The new features include the ability to
This past Tuesday, during the Google Marketing Live keynote, Google announced several new initiatives powered by machine learning and automation. Google is planning on taking their advertising to new heights using this technology over the next year. Google Ads, the
When you think about your overarching marketing strategy and optimizing your PPC campaigns, keywords are all the buzz. But what if we told you that keywords should not be your only focus? In truth, your PPC campaign relies on a
In May, Facebook introduced a new addition to the Stories capabilities in the form of an archive for past story posts. This week, Facebook is at it again, having rolled out the addition to even more users, pushing for company-wide
Voice search is quickly becoming a norm thanks to artificial intelligence and smart home agents such as Siri. However, according to a recent report by QueryClick, only 3% of chief marketing officers are tailoring their SEO strategies to optimize for
Known for changing their search algorithms, Google, Bing and other search engines update 500-to-600 times each year. Often these changes are subtle, without much cause for change involving PPC campaigns. But, recently, some these changes have been quite large and
Bing Ads has announced new UI updates to make bulk analysis and changes easier than before within ad campaigns. The first change makes it easier to adjust location target settings such as bid adjustments in bulk, across campaigns. This change
Google has announced an addition to the Google Search Console, a filter for search appearance that highlights search data for Web Light users. Google explains that Web Light occurs when Google converts web pages into a version that is optimized
User experience (UX) is a hot button topic for every business. Internet users are now buying groceries online, using chatbot apps to gain immediate access to customer service representatives, and even following their favorite brands step-by-step via social media. It’s
Google has recently released an integration between Google AdWords and Google Optimize that will help marketers test and create personalized landing pages. Google states that Spotify, the world’s leading audio service is only one company who has been successful in
