Facebook has rolled out more creative tools for building ads using mobile phones via the Ads Manager application. These tools are making it even easier for advertisers to create ads on the go.
The new features include the ability to add text overlays with different font options, stickers, logos or color filters to images. The app includes access to templates that are easily filled with images and information. Ad creators can also crop images and use the text policy checker which will alert the advertiser if the amount of copy in the ad exceeds Facebook’s guidelines. Facebook states,
These new creative tools allow you to create and edit ad images directly from the Ads Manager app, saving time and effort.
These new additions come after Facebook added the creative reporting metrics and A/B ad testing capabilities to the app earlier this year. Facebook hopes these new mobile app features will help business owners and marketers create and manage ad campaigns from anywhere.
Sources: Marketing Land