Industry News & Updates from Legit Click Media
According to new data from Shareaholic, search drove more traffic to website than social did in 2017. This is the first time that search has outpaced social media in delivering website traffic since 2014. Specifically, Search traffic delivered 34.8% of
RankBrain is part of the Google Hummingbird algorithm that uses artificial intelligence (AI) to change words into mathematical formulas that can be understood by computers. Google uses it to sort search results. It also functions somewhat like a ranking signal,
LiVECLiCKER and The Relevancy Group recently released research results based on two separate surveys involving email personalization tactics. One survey involved personalization preferences on the part of consumers; the other involved top tactics used by retail/ecommerce firms. The top five
Facebook is rolling additional updates that may affect Pages organic reach. The latest update involves how Facebook will count a Page’s organic impressions based only on when that Page is viewed on a user’s screen. This “viewable-only” methodology brings organic
It’s becoming the norm for people to talk to their phones—at home, at work, on the bus, in the mall and elsewhere around town. These folks aren’t having a conversation with anyone; they’re using voice search to obtain information or
This week, Google launched a new series that will discuss some of the behind-the-scenes workings of Google Search. In its inaugural post, Google’s Public Liaison for Search, Danny Sullivan, took a deep dive into featured snippets. Featured snippets are the
Ad remarketing allows website owners the ability to directly target ads at people who visited their websites without taking any action. Remarketing, or retargeting, has been a popular way to reach a specific, interested audience. But, as of yesterday, Google
Long-term, repeat customers are the lifeblood of successful businesses. It also costs a business much less to keep existing customers than to attain new ones. As the saying goes, it costs about five times as much to attract a new
A recent survey by the United States Chamber of Commerce shows strong reliance by small businesses on social media for massive growth. Small businesses across the U.S. report using various social media platforms to attract new customers, cultivate existing customer
Facebook confirmed this week that it will begin placing an emphasis on posts from friends and family, thereby limiting the reach of posts from media, brands and businesses. This shift in focus is apparently due to Facebook’s overarching mission to
