Industry News & Updates from Legit Click Media
Google announced that it will begin automatically canceling AdWord accounts that have been inactive for 15 months or more. Google will send an email to all account owners whose accounts are being canceled. The reason behind Google’s automatic account cancellation
Marketers know that focusing on a specific segment of an email list with targeted messages can improve open and click-through rates. But, which segments should you target? How do you define your segments for greatest impact? The bottom line: You
Pinterest recently released a report on its blog about how well it reaches an audience it calls “the Deciders.” The Deciders are women between the ages of 25 and 54 who “make the majority of purchase decisions in US households.”
In late 2017, Episever conducted a survey of more than 4,000 online shoppers. That survey looked into various aspects of the online shopping experience, finding that: Brands willing to invest in all aspects of the online shopping experience set themselves
Marketing to young people—those born after 1992—represents a big challenge. As a group, these potential consumers have never lived in an era without the Internet and social media. Known as Generation Z, this demographic is now entering the workforce and
Criteo, a leader in commerce marketing, recently announced its latest report involving global commerce and omnichannel usage. This report shed light on e-commerce and mobile sales for retailers. According to Criteo, Shoppers in the U.S. are browsing and buying across
According to new data from Shareaholic, search drove more traffic to website than social did in 2017. This is the first time that search has outpaced social media in delivering website traffic since 2014. Specifically, Search traffic delivered 34.8% of
RankBrain is part of the Google Hummingbird algorithm that uses artificial intelligence (AI) to change words into mathematical formulas that can be understood by computers. Google uses it to sort search results. It also functions somewhat like a ranking signal,
LiVECLiCKER and The Relevancy Group recently released research results based on two separate surveys involving email personalization tactics. One survey involved personalization preferences on the part of consumers; the other involved top tactics used by retail/ecommerce firms. The top five
Facebook is rolling additional updates that may affect Pages organic reach. The latest update involves how Facebook will count a Page’s organic impressions based only on when that Page is viewed on a user’s screen. This “viewable-only” methodology brings organic
