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Mobile Apps Leading Way for E-Commerce Sales

Criteo, a leader in commerce marketing, recently announced its latest report involving global commerce and omnichannel usage. This report shed light on e-commerce and mobile sales for retailers. According to Criteo,

Shoppers in the U.S. are browsing and buying across all environments and more active on mobile than ever.

The most striking statistics from this report include the following:

  • Advertisers with shopping apps generate 67% of their transitions on mobile devices
  • 44% of online transactions occur within retailers’ mobile apps
  • Conversion rates are 3x higher on mobile apps versus mobile web
  • 26% of desktop transactions begin first with a click on mobile device
  • Omnichannel (or multichannel—think app to mobile web to desktop) users account for 27% of sales but represent only 7% of customers

Download the full report from the Criteo website.

Sources: Criteo; Marketing Land