Industry News & Updates from Legit Click Media
Facebook places emphasis on community-driven experience. Because of this, Facebook is trying hard to build out its Groups platform to try and convince businesses and advertisers that it’s worth their time. They launched their Group Insights module in June of
A new study released by Salesforce and Publicis.Sapient has found that 71% of retail customers use their mobile phone while shopping in-store with most retailers. The report shows that marketers are missing out on opportunities to engage with customers through
A new report by video platform VidMob shows that traditional methods of personalizing ads for the younger generation are becoming boring and inefficient. The platform recently surveyed 1,000 members of the Generation Z and Millennial generations about their actions online
Snapchat recently announced they discovered a decline in platform users during their Quarter 2 report. In the last quarter, the company, Snap, Inc., has dropped from 191 million daily activities to 188 million. Other social media platforms such as Facebook
Google confirmed Wednesday, August 1st, via Twitter that they have released another broad core algorithm update. Those who are keeping a close eye on their rankings and traffic noticed shifts as of yesterday morning. According to Google, they confirm some
New quarterly and year-over-year financial reports are out, and they’re showing massive moves by advertisers regarding where they are spending their paid social dollars now. Once the main go-to for social media advertising, Facebook has ceded first place in ad
Facebook has rolled out more creative tools for building ads using mobile phones via the Ads Manager application. These tools are making it even easier for advertisers to create ads on the go. The new features include the ability to
This past Tuesday, during the Google Marketing Live keynote, Google announced several new initiatives powered by machine learning and automation. Google is planning on taking their advertising to new heights using this technology over the next year. Google Ads, the
In May, Facebook introduced a new addition to the Stories capabilities in the form of an archive for past story posts. This week, Facebook is at it again, having rolled out the addition to even more users, pushing for company-wide
Voice search is quickly becoming a norm thanks to artificial intelligence and smart home agents such as Siri. However, according to a recent report by QueryClick, only 3% of chief marketing officers are tailoring their SEO strategies to optimize for
