Industry News & Updates from Legit Click Media
As most publishers know, on Twitter they could only display ads in their videos to individuals in their home countries. Thanks to the latest Twitter update, however, publishers will be able to monetize their video content globally, taking their message
New research conducted by New York City-based business-intelligence firm Advertiser Perceptions suggests that content marketing’s momentum remains strong and growing. A third of custom-content marketers increased their spending this year compared to last year, while 53% are spending the same
There’s no doubt that the future is social. This year, there’s a total of 3.196 billion global active social media users. And as new tools and platforms hop into the space, this number will only grow. Your marketing strategy now
Amazon and eMarketer have announced that Amazon is set to bring in $4.61 billion in from digital advertising this year. Although this is only 4.1% of total US digital ad spend, Amazon has now surpassed Oath and Microsoft in the
For advertisers on Google, attracting new customers just become even easier than before. This week, Google announced two new ad formats for retail and brand advertisers ahead of the holiday season. These formats will deliver unique shopping experiences on third-party
No matter what platform you choose, the words you use in your ads are critical to the success of your campaigns. Ads are quick and you only have a few words to state your case before your reader moves on.
Twitter is now experimenting with a new set of variations for tweet interactions and they are asking for feedback on their new mock-ups. The mock-ups are just that: mock-ups preparing for finalization. Twitter is testing a couple different options right
Facebook places emphasis on community-driven experience. Because of this, Facebook is trying hard to build out its Groups platform to try and convince businesses and advertisers that it’s worth their time. They launched their Group Insights module in June of
When it comes to content if one thing is important for your SEO it’s this: quality over quantity. Google has moved away from old-school SEO tactics; their new updates continuously focus on the importance of high-quality content. Mix in a
A new study released by Salesforce and Publicis.Sapient has found that 71% of retail customers use their mobile phone while shopping in-store with most retailers. The report shows that marketers are missing out on opportunities to engage with customers through
