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Top Website Design Trends for 2018

Top Website Design Trends for 2018

What is best when it comes to website design is constantly changing. Because of this, online marketers need to make sure that their website reflects current best practices. This is not a one-time exercise; the understanding of what works best and what appeals to site...

Developments in Machine Learning and AI in Web Marketing

Developments in Machine Learning and AI in Web Marketing

A previous blog post introduced RankBrain, Google’s machine learning artificial intelligence (AI) system that processes search results. Where does RankBrain fit in the larger universe of artificial intelligence? To answer this question, we need a few definitions...

9 Tips for Marketing to Generation Z on Social Media

9 Tips for Marketing to Generation Z on Social Media

Marketing to young people—those born after 1992—represents a big challenge. As a group, these potential consumers have never lived in an era without the Internet and social media. Known as Generation Z, this demographic is now entering the workforce and will soon have...

The Impact of Voice Search & Visual Search on PPC Campaigns

The Impact of Voice Search & Visual Search on PPC Campaigns

It’s becoming the norm for people to talk to their phones—at home, at work, on the bus, in the mall and elsewhere around town. These folks aren’t having a conversation with anyone; they’re using voice search to obtain information or issue a command.  Some surveys show...

Top Tips to Increase the ROI of Your PPC Campaigns

Top Tips to Increase the ROI of Your PPC Campaigns

There are two ways to make your internet marketing budget: reduce costs or increase revenue.  To generate a mouth-watering return on your pay-per-click investment, you need to do both. The 6 Areas You Need to Address for High PPC ROI Here are some big and small things...

How to Optimize Photos for Greater SEO Impact

How to Optimize Photos for Greater SEO Impact

Most people understand by now that it is incredibly important to use images on your business website: Images visually tell your brand’s story. Our brains process images at a speed much faster than text. Images break up text to keep visitors engaged. Images also...

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