Industry News & Updates from Legit Click Media
It’s becoming the norm for people to talk to their phones—at home, at work, on the bus, in the mall and elsewhere around town. These folks aren’t having a conversation with anyone; they’re using voice search to obtain information or
This week, Google launched a new series that will discuss some of the behind-the-scenes workings of Google Search. In its inaugural post, Google’s Public Liaison for Search, Danny Sullivan, took a deep dive into featured snippets. Featured snippets are the
Ad remarketing allows website owners the ability to directly target ads at people who visited their websites without taking any action. Remarketing, or retargeting, has been a popular way to reach a specific, interested audience. But, as of yesterday, Google
Long-term, repeat customers are the lifeblood of successful businesses. It also costs a business much less to keep existing customers than to attain new ones. As the saying goes, it costs about five times as much to attract a new
A recent survey by the United States Chamber of Commerce shows strong reliance by small businesses on social media for massive growth. Small businesses across the U.S. report using various social media platforms to attract new customers, cultivate existing customer
Facebook confirmed this week that it will begin placing an emphasis on posts from friends and family, thereby limiting the reach of posts from media, brands and businesses. This shift in focus is apparently due to Facebook’s overarching mission to
There are two ways to make your internet marketing budget: reduce costs or increase revenue. To generate a mouth-watering return on your pay-per-click investment, you need to do both. The 6 Areas You Need to Address for High PPC ROI
Facebook published a blog post this week illustrating ad watch time and how that time varies based on the ad’s environment: In-stream video ads, called “non-skippables” by Facebook, performed best—and out-perform live TV when it comes to keeping audience attention.
This month, Google rolled out several updates that have made quite the impact on search results. First, Google increased meta description length. Meta descriptions, or snippets, are the short summaries that appear underneath each result on a search engine results
Most people understand by now that it is incredibly important to use images on your business website: Images visually tell your brand’s story. Our brains process images at a speed much faster than text. Images break up text to keep
