LiVECLiCKER and The Relevancy Group recently released research results based on two separate surveys involving email personalization tactics. One survey involved personalization preferences on the part of consumers; the other involved top tactics used by retail/ecommerce firms.
The top five aspects of email personalization the surveyed 478 consumers prefer are as follows:
- Includes products relevant to the consumer (55%)
- Recognizes consumer as a member/shows loyalty point balance (37%)
- Includes products the consumer has viewed in the past (29%)
- Includes products the consumer has saved or places on a wish list (29%)
- Includes items the consumer can pick up at a local store (28%)
The consumers surveyed were not the biggest fans of emails personalized with their first names. Only 17% ranked it as a preference.
To read more about consumer preferences and to learn which tactics e-commerce firms are using to reach their consumer bases, visit the source links below.
Sources: LiVECLiCKER; MarketingProfs
