Top Website Design Trends for 2018

Top Website Design Trends for 2018

What is best when it comes to website design is constantly changing. Because of this, online marketers need to make sure that their website reflects current best practices. This is not a one-time exercise; the understanding of what works best and what appeals to site...
Developments in Machine Learning and AI in Web Marketing

Developments in Machine Learning and AI in Web Marketing

A previous blog post introduced RankBrain, Google’s machine learning artificial intelligence (AI) system that processes search results. Where does RankBrain fit in the larger universe of artificial intelligence? To answer this question, we need a few definitions...
9 Tips for Marketing to Generation Z on Social Media

9 Tips for Marketing to Generation Z on Social Media

Marketing to young people—those born after 1992—represents a big challenge. As a group, these potential consumers have never lived in an era without the Internet and social media. Known as Generation Z, this demographic is now entering the workforce and will soon have...