If you’re growing your business with little to no marketing budget, don’t fear! There are many ways to effectively market your business that won’t eat into your overall business budget, and the only cost is your time.
In a different blog post, we share 10 free marketing resources with great ways you can learn more about marketing or gain insights into your current marketing campaign success.
Even without a hefty marketing budget, you can create incredible results for your business by investing time into these free marketing ideas. Can you set aside 1-2 hours a week to move the marketing needle for your business?
Free Marketing Ideas for Businesses
These free marketing ideas are an effective way for your business to reach your ideal target audience and start converting more customers.
Google My Business
If you haven’t already, claim your free Google My Business Page (GMB)! Get verified, fill out all the information, and post once a week on your GMB Page. This platform is essentially Google’s free business directory, and the search engine giant really wants you to use this feature!
Networking is an incredibly effective way to promote your business. Certain groups may have a membership or event fee, but there are some free groups. Try using MeetUp or posting on your LinkedIn Profile to find a local, free networking group.
Social media is a great way to find and connect with your target customers. Yes, having a social media profile is free, but you do need to consistently post on your profiles to build up your online network. Think of social media as online networking and continually promoting your business.
Posting blogs on your website is smart for several reasons! First, blogging is great for your on-page SEO, and search engines are looking for fresh, relevant content on your website. Second, blogging creates value and resources for your potential customers. Third, blogs are perfect for sharing on your social media.
Offer to be a resource for the media by signing up for Help a Reporter Out (HARO). After you create a free profile, you’ll receive a daily digest of media requests that range from asking for a quick quote to a complete interview. If you’re featured in an article, make sure to ask for a link back to your website.
Bonus – Podcast Guest
Podcasting is a great way to find and connect with potential customers. Similar to HARO, you can sign up at Podcast Guest to listed as a possible guest on a relevant podcast.
When to Invest in Marketing
When do you know it’s time to invest in marketing or when to outsource? The answer is different for every business owner. When you start to see results from implementing these free marketing ideas and are ready for the next level is a great time to invest and outsource your business’s marketing strategy.
Maybe marketing keeps falling to the bottom of your always growing to-do list. Implementing and executing a marketing campaign can create big results for your business. If you know you need to start consistently marketing but keep putting it off, then it might be time to outsource your small business marketing.
Outsource your marketing to the right team. Send us a message to see if that’s is us.