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Industry News & Updates from Legit Click Media

PPC - Pay-Per-Click

PPC Campaign Tips for Small Budgets

Small businesses do not usually have the budget for developing blockbuster PPC (pay-per-click) and other online marketing campaigns. Consequently, smart small business owners need to put their limited resources where they will do the most good and receive the biggest

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Facebook Announces Improved Metrics for Advertisers

Facebook is slowly rolling out several new-and-improved metrics for advertisers, with an aim to provide more accurate, useful information. The new metrics include: Landing page views: This metric will now let advertisers know how many people actually loaded the advertiser’s

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Google Launches Free Google Attribution Tool

Google announced the beta launch of Google Attribution this week in advance of its annual event, Google Marketing Next. This tool is free to all, which Google states will help marketers “measure the impact of their marketing across devices and

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