This week, Walker Sands Communications published its 2017 version of its Future of Retail study. Walker Sands surveyed over 1,500 U.S. adults about their shopping habits and preferences.
Specifically, the study reports on the buying preferences in the face of an ever-expanding digital shopping landscape and the changing tides when it comes to shopping in brick-and-mortar stores. Here are the results:
- 54% of adults prefer shopping in-store
- 33% prefer online shopping using their desktop computers
- 8% of shoppers prefer buying via mobile devices
- 4% of adults shop via mobile applications
- 1% of shoppers use voice-controlled devices to purchase
The study also addresses the need for retailers to evolve their efforts of reaching their audiences.
“[T]heir biggest challenge will be evolving at scale as technology continues to disrupt the industry.”
Download the report for further insight into U.S. adult shopping preferences.