Industry News & Updates from Legit Click Media
Instagram has announced that advertising using “Stories” will now include automatic full-screen support. When an advertiser uploads a creative piece that is landscape or square, Instagram will automatically transform it to fit full screen. These changes come after Stories went
Sprout Social, a company that offers social media management software, released a report showing which types of ads offer the greatest traction on social networks. According to the 1,000 consumers it surveyed, the most engaging social ads involved those that:
A previous blog post introduced RankBrain, Google’s machine learning artificial intelligence (AI) system that processes search results. Where does RankBrain fit in the larger universe of artificial intelligence? To answer this question, we need a few definitions first: Artificial intelligence
Businesses who rely on audience targeting when running on ads on Facebook will find greater restrictions in place as Facebook races to respond to the data privacy case involving Cambridge Analytica. As of yesterday, The Social Network removed third-party data
Google announced that it will begin automatically canceling AdWord accounts that have been inactive for 15 months or more. Google will send an email to all account owners whose accounts are being canceled. The reason behind Google’s automatic account cancellation
Marketers know that focusing on a specific segment of an email list with targeted messages can improve open and click-through rates. But, which segments should you target? How do you define your segments for greatest impact? The bottom line: You
Pinterest recently released a report on its blog about how well it reaches an audience it calls “the Deciders.” The Deciders are women between the ages of 25 and 54 who “make the majority of purchase decisions in US households.”
In late 2017, Episever conducted a survey of more than 4,000 online shoppers. That survey looked into various aspects of the online shopping experience, finding that: Brands willing to invest in all aspects of the online shopping experience set themselves
Marketing to young people—those born after 1992—represents a big challenge. As a group, these potential consumers have never lived in an era without the Internet and social media. Known as Generation Z, this demographic is now entering the workforce and
Criteo, a leader in commerce marketing, recently announced its latest report involving global commerce and omnichannel usage. This report shed light on e-commerce and mobile sales for retailers. According to Criteo, Shoppers in the U.S. are browsing and buying across
