Mobile Bounce Rates Increasing Due to Slow Load Times

Think With Google recently released a report on mobile page speeds. One significant finding shows that longer load times substantially increase bounce rates on mobile devices.

Interestingly, Google found that 53% of mobile landing pages take 22 seconds, on average, to load. Unfortunately, most mobile users leave pages that take any more than 3 seconds to load. The benchmark speed to aim for appears to be one second. Have load times beyond that, and Google shows you risk significant bounce rate probability:

  • From 1 to 3 seconds, bounce rate probability increases by 32%
  • From 1 to 5 seconds, it increases by 90%
  • From 1 to 6 seconds, it increases by 106%
  • Finally, from 1 to 10 seconds, bounce rate probability increases by 123%

Based on these number, Google’s report closed with this suggestion:

When it comes to mobile pages, speed and size matter. Marketers must keep consumers engaged on mobile and focus on building mobile-first experiences.