Google My Business: How to Leverage GMB Now That Google + Is Gone

There’s no question, Google is a monster. At any given second, Google experiences 40,000 searches.  That translates to over a billion searches per day and over a trillion searches per year. Creating and maximizing a Google My Business Account is one way to keep your business on top of the search results.

Google+, Simplified for Business

Google+, the social network that ultimately failed, had many positive features. Its strength lied in its synchronization with other Google features such as YouTube and Blogger. Google My Business pares down the scope from a social media platform to a business marketing utility.

Create a Profile

Making your Google My Business profile is relatively quick and easy. It takes about five minutes to sign up by supplying:

  • Your name
  • Location
  • The area you service
  • Your business category

Once that information is entered, Google will require you to verify your business with a physical location. This is done by sending a postcard with a verification code to the mailing address associated with your business.

Improve Your Visibility on the Dashboard

Once you’re verified, all the tools are at your disposal. Using the dashboard, you can:

  • Update your information
  • Add photos
  • List hours
  • Add your location for Google maps

You can also add a more specific description of your business and the types of services you offer. This can all be leveraged to reach a bigger audience.

Once you’re established, you can use the “insights” section of your dashboard to analyze visits to your website and better understand what searches lead people to you.

Connect With Your Customers

Google My Business also allows you to communicate with customers in several ways. Customers can directly message you with questions or post online reviews. You, in turn, can respond to reviews.

You can also create posts in four different categories:

  • What’s new?
  • Events
  • Products
  • Offers

Each post allows for a description, photos or videos, and links relevant pages. You can also add a call-to-action button giving customers an option to:

  • Book
  • Buy
  • Order online
  • Learn more
  • Sign up

By creating and managing posts, you continue to reach customers with new information and maintain an online presence.

Direct Answers for Your Online Marketing Questions

Creating a Google My Business account is simple. Knowing how to maximize its tools and expand your presence on the crowded internet can be challenging.

Legit Click Media is here to answer your questions and guide your business to greater online visibility with Google My Business and other marketing tools.

Let our team assess your needs and create a custom plan that maximizes your business’ exposure. Contact us today and let us take the guess work out of internet marketing.