Your website is often the first impression customers get of your brand. It’s your digital storefront, your 24/7 sales team, and your primary tool for engaging prospects. But far too many websites are missing the core elements needed to perform effectively.
Whether you’re struggling with high bounce rates, low conversion numbers, or just not seeing the return you expected, chances are your site is lacking one—or more—of these critical components.
In this post, we’ll walk through three essential things every website needs: a strong user experience, a solid content and SEO strategy, and conversion-focused design. Then we’ll show you how the right web designer can bring it all together.
Important Things Your Website Is Missing
These are the top three things business owners overlook when building their website:
1. User Experience (UX) Essentials
When visitors land on your site, their experience—how easily they can navigate, how quickly pages load, how well the site functions on mobile—can determine whether they stay or leave. Great UX isn’t a luxury; it’s a requirement.
Clear Navigation Structure
Your website’s menu and internal structure should be intuitive. Users shouldn’t have to guess where to click next or dig to find important information. Clear labels, a logical flow, and minimal clicks to get to essential content are all parts of effective navigation.
Poor navigation frustrates users and increases bounce rates. A streamlined menu, breadcrumb trails, and an easily accessible search bar can dramatically improve engagement.
Mobile Optimization
More than half of web traffic comes from mobile devices. If your site isn’t fully responsive, you’re not reaching a large portion of your audience.
Mobile-optimized design ensures your layout, buttons, and content adjust smoothly to smaller screens. It’s not just about looking good on a phone—it’s about usability. Elements should be tap-friendly, text should be readable without zooming, and no functionality should be lost across devices.
Fast Load Times
Speed matters. A delay of even one second can significantly reduce conversions. Users expect instant access, and search engines take load speed into account when ranking websites.
Use compressed images, leverage browser caching, and limit unnecessary scripts to keep your site running smoothly.
2. Solid Content and SEO Strategy
Design alone won’t bring visitors. You need content that informs, engages, and ranks. Without an SEO-focused content strategy, your website may look great but remain invisible to your target audience.
Missing Meta Titles and Descriptions
Meta titles and descriptions are not just for search engines—they’re for your users too. They act as your “ad copy” in the search results and can significantly influence click-through rates.
Each page should have a unique, descriptive title and a meta description that summarizes the content and includes a primary keyword. If you’re missing these elements, search engines may auto-generate them—and the results are rarely compelling.
No Clear Value Proposition
Within seconds, users should understand what your business offers and why they should care. A strong value proposition—often found in your headline and subheading—helps visitors quickly see the benefit of staying and exploring further.
Without a clear message, visitors will move on. Avoid jargon and focus on how your product or service solves a specific problem or adds value.
Lack of Trust Signals
In a world of endless options, credibility matters. If your website doesn’t include social proof—like testimonials, reviews, partner logos, or security badges—users may hesitate to engage.
Trust signals build confidence. Highlight positive feedback, include client success stories, and display affiliations or certifications to reassure users they’re in good hands.
3. Opportunities for Conversions
Driving traffic to your website is only part of the equation. Once people arrive, you need to guide them toward taking action—whether that’s making a purchase, signing up for a newsletter, or requesting a consultation.
Calls-to-Action (CTAs)
Every page should include clear, strategically placed CTAs that encourage users to take the next step. Whether it’s a “Contact Us” button, “Get a Quote” form, or “Download Our Guide,” make sure your CTAs are visible, concise, and action-oriented.
CTAs should also match the content they accompany. For example, a blog post might include a CTA to subscribe for updates, while a product page may push for a direct purchase.
Lead Capture or Email Signup
Even if a visitor isn’t ready to buy today, you can still keep the conversation going. Offering a newsletter, gated content, or free resource in exchange for an email address allows you to build a relationship over time.
Lead capture forms should be simple—just a name and email address to start. The easier it is, the more likely users will opt in.
How a Website Designer Can Make It All Happen
Implementing all of these elements takes time, strategy, and technical know-how. A professional website designer does more than make things look good—they help ensure your site functions as a powerful business tool.
An experienced web designer can:
- Structure your site for intuitive navigation
- Ensure mobile responsiveness and optimal load speed
- Integrate SEO best practices from the start
- Develop compelling content layouts that highlight your value proposition
- Build in lead capture and conversion tools
- Apply consistent branding and trust elements throughout the site
Instead of juggling freelancers, plugins, and patchwork fixes, a professional partner brings all the components together under one cohesive vision.
Ready for a Website That Works?
Your website should do more than just exist—it should perform. If you’re missing the essentials, you’re missing out on potential customers, leads, and revenue.
At Legit Click Media, we partner to design and optimize websites that not only look great but also deliver real results. From UX and SEO to conversions and beyond, we’ll help you build a site that supports your goals and grows your business.
Let’s make your website work harder. Reach out to us today online or call 920-214-4025 to get started.
