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Google Announces New Machine Learning Initiatives

This past Tuesday, during the Google Marketing Live keynote, Google announced several new initiatives powered by machine learning and automation. Google is planning on taking their advertising to new heights using this technology over the next year. Google Ads, the...

Facebook Rolls Out Stories Archive

In May, Facebook introduced a new addition to the Stories capabilities in the form of an archive for past story posts. This week, Facebook is at it again, having rolled out the addition to even more users, pushing for company-wide adoption. For brands and businesses...

Google Makes Two Updates for Greater Keyword Insight

This week, Google rolled out two updates that allow search marketers greater insight into keyword data. First, Google Search Console (GSC) rolled out keyword attribution. While the rollout does not include all data, as Google used to provide, you can now view exact...

Facebook Suspends 200 Apps for Possible Misuse of Data

Nearly two months ago, Facebook suspended Cambridge Analytica for using an app to exploit user information. Since then, the platform has suspended an additional 200 apps for possible misuse of data. After the Cambridge Analytica event, Facebook stated they would begin...

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