If you have ever run a marketing campaign on the popular social media platform, Instagram, you know the headache of not being able to schedule posts. Originally meant to keep marketers from over-saturating the platform with promotional posts, previously Instagram could only be scheduled by using third-party applications. Now, marketers can schedule posts on Instagram via Facebook’s Creator Studio.
In June of 2018, Instagram had boasted they had reached one billion monthly active users. That is a huge platform for marketing campaigns. While marketers could post promotions on Instagram, they needed to do so manually and at the exact time they wanted it posted. The ability to schedule Instagram posts have been rolling out this week, and if you haven’t already noticed the update in your Creator Studio app, you will within the next few days. As of right now, you cannot schedule Instagram stories.
Scheduling posts on Instagram will have marketers rejoicing everywhere. In addition to being able to schedule posts, users are able to schedule posts with multiple images making promotional marketing on Instagram much easier.
Contact your digital marketing company to get your Instagram campaign reaching its full potential.