Social media giant Facebook has released a new set of call-to-action (CTA) stickers for Pages. This will allow businesses to use Stories more effectively through direct response. The new buttons look the same as the options available in the header of business Pages, including “Shop Now”, “Get Directions” or “Book.”
Customers can choose one of these options immediately while viewing a business’s story. Although more businesses are using Instagram Stories for marketing purposes, Facebook is hoping to continue the trend onto their platform, using these new buttons as fuel.
Facebook is currently actively testing links in Stories as well. This feature would allow businesses and individuals alike to place links into their Stories to share articles, business pages and other content. Considering both of these new additions, plus 300 million daily users, Facebook Stories remains a great platform for social media marketing.
Sources: Social Media Today