User experience (UX) is a hot button topic for every business. Internet users are now buying groceries online, using chatbot apps to gain immediate access to customer service representatives, and even following their favorite brands step-by-step via social media.
It’s safe to say that your business should be delivering the same level of UX that these internet users have come to expect. Customers now expect great content and the information they need to be readily available at the touch of a button, and search engine algorithms couldn’t agree more.
The Connection Between SEO and UX
With this “we want it now” mentality, customers are searching with power, finding the content they want in record time. But, how fast is your website delivering it to them? The connection between SEO and UX is found in the quality and the structure of your website.
- Good quality content: When your website is full of quality content, users tend to stick around longer, perusing what you have to offer. Content should deliver what they’re looking for fast without all the fluff. This is great for SEO purposes and perfect for UX.
- Easy navigation: User signals and easy to find menus and links make it easier for users to navigate your website, enhancing the experience. Search engine bots can also crawl the website easier with a solid navigation, quickly uncovering which keywords you are targeting.
- Solid structure: Your website should be built for speed and deliver an amazing mobile experience. Users are using their mobile phones for just about everything these days, so your website must look and operate great even on a smaller screen.
Chances are, if a user finds quality in your content, a website that is easy to navigate and a structure that works no matter the device they are using, search engines will see the value, too.
Make UX a Priority in Your Business
The importance of UX is evident when it comes to SEO and your customer. You should focus on creating high-quality content that gives value, building a website that is easy to navigate and use, and give that website a solid structure to stand on.
You can do this by becoming mobile-friendly, creating a website design that delivers, and spending time creating website content that is optimized for search and your audience.
Need Some Help?
If you feel user experience is something you want to get better at, reach out and get some help from a professional web designer or consulting company with experience in UX. You’ll likely find improved conversion rates and higher website traffic, making the investment is worth it.
Ready to learn more? Give Legit Click Media a call today at 414-465-2285.
