SEO or search engine optimization is absolutely critical for your online presence. For your website to be found in search engines, SEO can’t be ignored. True SEO is an undertaking that requires time and often cash to make it work. However, at times, cash and time are not plentiful, especially at the start of your business. With a few simple tricks, you can give your website the SEO backbone it needs for growth.
Simple Tips to Boost Your SEO
Whether you’re a small business looking to boost your SEO, or a solopreneur just getting started online, you need some budget-friendly SEO tips—basics that won’t cost you a dime.
Content, Content, Content
We can’t stress enough the importance of writing high-quality content for your website and blog. According to Google, providing high-quality content is the most important thing you can do: “Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.”
Instead of posting four thin blog posts a month, publish one large article a month. Take note of website pages with thin content and bulk them up. Simply take the time to add value to your visitor’s life through your content.
Optimize Your Website for Mobile
Your potential customers are using their mobile devices now more than ever, making mobile optimization a necessity for your business. Websites that place mobile optimization at the top of their priority list perform better in search engine rankings.
Platforms like WordPress will optimize your website for you thanks to mobile-optimized themes you can choose from. If you don’t use WordPress, start by keeping paragraphs and headings short on your web pages. Make room for necessary whitespace on your pages to improve scrolling. Finally, take note of the speed of your website, ensuring it loads fast.
Consider Your Metadata
Your metadata is the title, the meta description and the URL of your webpage. Start by using your SEO keywords in your title, meta description and the URL of each webpage on your website. However, don’t keyword stuff. Instead, use your keyword, derivatives of the keywords and synonyms for best results.
Don’t have keywords for your website? You can do some quick keyword research using free online tools such as:
Want to Get Serious About Your SEO?
If you truly want to take your SEO to the next level and get serious about boosting your website in the search engine ranks, you must hire a professional SEO specialist. SEO is a massive project that requires time, effort and tools that you may not have access to. If you want to learn more about SEO, or for answers to your questions, send us a message!