For the second year in a row, GetResponse published its Email Marketing & Beyond: Global Industry Benchmarks report. The 2017 report included data gathered in partnership with the Content Marketing Institute, Holistic Email Marketing and Smart Insights.
Key insights from the report include the following:
- Email delivers the top ROI channel for all marketers in both B2B and B2C industries.
- Legal services reported the highest ROI from email marketing amongst all industries.
- The top two success metrics measured by respondents are an increase in subscribers and opens and clicks.
- 23% of marketers reported that they do not focus on metrics whatsoever.
The following digital marketing channels ranked behind email marketing in terms of providing the greatest ROI:
- Social media marketing
- Search engine optimization
- Social pay-per-click (PPC) campaigns
For more information on this report, download it from the GetResponse blog or view further details on the MarketingProfs website.
