There’s a new mobile game that’s sweeping the nation and captivating the attention of young and old alike, Pokémon Go. This nostalgia inducing augmented reality mobile exploration game has users exploring their local town on foot to collect characters, gather supplies, and duel in virtual battles. Since the game’s users are required to explore to win, local businesses have the chance to capitalize on this virtual-meets-reality concept by turning players into their best customers. We understand how confusing some of this trending technology is, so here’s a fantastic article where you can learn more about how Pokémon Go can drive traffic to your local business.