Pinterest has over 290 million active users on its platform, and they continue to create a positive user experience for those users. Users tend to go to Pinterest for style inspiration and fashion, so Pinterest has recently launched their new personalized shopping hub feature. This allows certain products that are for sale to be shown to customers based on their search history.
What does this mean for your marketing campaign? Advertisers can choose what products they want to feature in their catalog but have no say over which products are shown to which users. This is all done based on each users’ custom search history, making it a better experience for shoppers.
From a user standpoint; they will be shown one pin in the upper left corner featuring a few products that match their pinning and search history. It is set up to feel like a personal shopper for users and not be an intrusive advertising platform.
Contact your local digital marketing firm to get your advertising campaign set up on Pinterest.