Pinterest announced this week that it has made updates to its search algorithms. Marketers and businesses that use Pinterest need to understand this update to make better use of the platform.
Pinterest sees more than 2 billion searches any given month. To make those searches more useful for users, Pinterest’s team of engineers has updated their Related Pins system. This is what Pinterest had to say about this update:
Previously, candidates were generated using board co-occurrence, signals from all the boards a Pin is saved to. Now, for the first time, we’re applying deep learning to make Related Pins even more relevant. Ultimately, we developed a scalable system that evolves with our product and people’s interests, so we can surface the most relevant recommendations through Related Pins.