Google has announced an addition to the Google Search Console, a filter for search appearance that highlights search data for Web Light users. Google explains that Web Light occurs when Google converts web pages into a version that is optimized for slow networks. This causes the pages to load faster while saving data. However, Google Analytics does not track the stats of converted pages to preserve load times.
Web Light often must remove features from websites, including some ads. But Google does include a link for readers to view the original page. This new filter will show Google Search Console users how many times their website is viewed using Web Light.
This filter will help users determine what percentage of their views are processed through Web Light, also pinpointing the relationship between ad clicks and network speed. For users looking to opt out of Google’s Web Light, a simple change to the HTTP header will suffice.
Sources: Search Engine Land
