In 2018, Google launched a new paid advertising opportunity for local businesses: Local Service Ads. This new ad opportunity came in response to the growing number of local searches being performed by users and the subsequent actions taken by those users:
- 46% of all searches on Google are for local services
- Over 50% of “near me” searches lead to in-store visits
- More than 75% of local business searches on mobile devices lead to in-store purchases
With Local Service Ads, businesses can now get in front of their local audiences faster, thereby increasing opportunities for new customer acquisition, as well as increased online and in-store purchases.
What Is a Google Local Service Ad?
According to Google, “local services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, so you can keep your calendar full.” These ads appear in Google search results in your area, above paid ads and map ads.
These ads display your business’ name, your phone number, ratings and reviews to make reaching out simple. Google local service ads were also created for specific industries, including:
- Electricians
- Locksmiths
- Plumbers
- Tutors
- Roofing specialists
- Photographers
- Plus so many more!
Currently, Google only supports these services in specific locations and markets. Most large metropolitan areas across the country have access to these ads, with coverage expanding soon.
How Do Google’s Local Service Ads Work?
To get started, you’ll need to sign-up as a service provider through Google, explaining where you’re located and what services you offer. Next, you’ll set your ad budget, based on the number of new customers you want to see each week. With the local service ads, you only pay when customers call or message you.
You can also say goodbye to needing to write and test ad language. Google automatically populates the necessary information into these ads by pulling the requisite information directly from your business profile.
When a potential customer enters a search for your services, your local service ad will be displayed in the Google search results at the top of the page. These results not only appear on desktop and mobile searches; they’ll also be the first thing Google Assistant will respond with upon a voice search query.
Your Business Needs This Boost
Paying to play has been a common thread when it comes to online marketing. But not every click is created equal, and not every paid advertising option works well for every business. With Local Search Ads, your company may gain greater visibility for less cost, as you pay per lead, not per click.
Get the search engine boost your business needs to beat the competition and get more clients in your door. To learn more, we welcome you to reach out to us today.
