Search engine optimization (SEO) is a surefire way to increase your online presence, reputation and traffic. But SEO is a Pandora’s box of uncertainty, especially when it comes to understanding your results. You may find yourself asking these questions all too often:
Is my SEO strategy working?
Are all my SEO efforts in vain?
It’s important to understand how to measure your strategy’s success so you can make changes and improve for the future.
What Are Your SEO Strategy Goals?
To properly measure your success, you should understand what success means for your business. Most businesses are simply looking to improve across the board. However, your goal will determine how to best measure your success in the future. Here are some questions to consider:
- Are you aiming to increase the amount of organic traffic to your website?
- Are you wanting to see an increase in awareness for your brand?
- Is your SEO strategy initiative simply to help bolster your other marketing pursuits?
Are you aiming for a mix of all three? Whatever the case, this goal will set the tone for how you measure your SEO’s success and help you frame future changes to your strategy.
How to Measure Your SEO Success
Whether you’re a seasoned pro or an SEO beginner looking to start measuring simply, there are plenty of tricks and tools available for measuring your SEO strategy’s success.
Check Your Keyword Ranking
When you first get started, you may have used tools like SEMrush to check how you rank on search engines for a certain keyword. Over time, you can check your ranking to see if you’re moving up. If you are, your SEO is working in your favor.
Watch for an Increase in Organic Traffic
Finding you online is one thing; visiting your website is another. Organic traffic relates to the number of visitors who are finding you in the search engine and visiting your website. Through Google Analytics, you can see your organic traffic numbers easily. If your organic traffic number is increasing, your SEO is driving visitors to you.
Conversion, Conversion, Conversion
Over time, you might notice an increase in your conversion rates and revenue directly from online sources. If so, your SEO should probably receive a pat on the back too. Using PPC campaigns as a part of your strategy? You can look for increased click rates as well through your campaign.
When Should You Expect Growth?
SEO is a long game—according to Forbes, it’s unlikely that you’ll see results after only a month. In fact, it could take up to six months to start seeing more meaningful results from your SEO efforts. By the end of your first year, however, you should be doing much better than you were when you first implemented SEO.
Is Your SEO Strategy Working? Reach Out to Legit Click Media Today
Are you certain your SEO strategy is working? Do you feel equipped to evaluate your efforts on an ongoing basis? If not, reach out for help.
