As a business owner, you know that change is inevitable. And some of these changes require your business to move to a new location. But, what about your SEO? Can you prevent local ranking loss after moving your office? By making a few updates both online and offline, you can make a smooth transition from one location to the next, with only minimal local ranking loss.
What Should Be Updated First to Avoid Local Ranking Loss?
Your website is the first line of defense when it comes to your online presence. Starting here first, you’ll ensure website visitors have the correct information, regardless of what is shown in other locations.
To start, you’ll want to check your website for all the places your address is listed and update accordingly. Some of these places may include your Contact page, About page, footer and header. It’s also important to update your audience by noting your recent move on your website.
Once you’ve checked your website, it’s time to check your Schema markup. Schema markup is the code language that a search engine will use to better understand your website to properly represent your page. You’ll want to update the code to reflect your new business address.
Updating Google: Important Next Steps to Take
Now that you’ve updated your website, it’s time to focus your attention on Google. Are you moving into a business location that was recently occupied? You’ll need to find the listing for the business on Google and mark it closed. Otherwise, Google will still show the old business versus your own.
Google My Business
Google My Business is the heart of your presence on Google. The next step is to update your address inside your Google My Business dashboard. Be sure to check the pin marker, ensuring it moved to match your new location.
Google will update your existing business listing to reflect these changes. Be sure to keep a watchful eye on any changes for the next few months. If you find a duplicate listing, be sure to mark it immediately.
Update Your Records and Online Directories
You’ll want to make sure all government entities have your current address, as well as service providers such as your internet company, phone company and your bank. Make sure all online directories that your customers might use to find you reflect your new address.
For example, if you list your business on Yelp or Angie’s List, you’ll want to make sure your address is correct. While you’re at it, go ahead and update your social media platforms to reflect the change.
Is Your Office Moving? Local SEO Is Critical to Your Success.
Local SEO is critical for businesses who want to be successful online. But, following these steps will help you make a smooth transition with minimal ranking loss. To learn more about preventing local ranking loss, send us a message.