Temps are finally heading upwards and summer is right around the corner. For some businesses and service professionals—such as contractors—spring is the start of the year’s busy season. Now’s the perfect time to ensure your digital marketing is in tip-top shape, so you can take advantage of the extra business in the months to come.
Digital Marketing Tips & Tricks for the Upcoming Busy Season
Did you know that 94% of consumers look online before trying out a business? That’s why your digital marketing—everything you do online to market your business—should be working properly. To ensure digital marketing success, here are a few tips and tricks you can get started on today.
Review Your Website
First, review your website for any outdated content such as business hours, locations and services offered. Also, make sure your contact forms are working and that all phone numbers are correct.
Consider Paid Advertising to Drive Business
Paid advertising gives your business almost immediate visibility online by boosting your website in online searches. Plus, these campaigns are targeted to fit your specific audience, so you receive warmer leads. Typical PPC programs take approximately two weeks to set up, meaning you could be established ahead of the summer months.
Fine-Tune Your Google Map Listing
When your customers search for your services online, Google will display local businesses in their immediate area. To make sure you appear, focus on fine-tuning your Google Map listing. Start by entering current and correct information about who you are and what you do into Google My Business. Provide your address, phone number, category and more to enhance your listing.
Also, verify your location and check that your business hours are accurate. Finally, consider adding photos to your listings that include your services, offices, business location and more.
Finalize Your Business Review
You can bet that your potential customers are reading online reviews before choosing a service provider. That’s why it’s critical to keep track of your reviews and respond, whether positive or negative. Take some time to record the places you have your business listed such as Google, Yelp or Angie’s List. Decide how often you’ll check for new reviews and how you’ll respond.
While you’re at it, now is also a great time to make sure each review website has correct information about your business.
Digital Marketing for the Summer Months: Is Your Business Ready?
Is your business taking advantage of the benefits of digital marketing? If not, you could be missing critical leads in and out of the busy season. To learn more about digital marketing for your contracting business, send us a message.